Friday, October 5, 2012

Uganda Government targets more Tourism revenue

The government of Uganda will be launching more promotion campaigns to increase in the Tourism revenue from the current $805m to $1b by the year 2014. This was revealed by the tourism minister Ms Maria Lubega Mutagamba who also added that the ministry wants to base this campaign on peace in the country and hospitable nature of its citizens (Ugandans).
Tourism is the second foreign exchange earning to the country from remittances from abroad. Therefore, we should take advantage of international accolades to extremely develop the country’s tourism products. Uganda was voted best tourism destination by Lonely planet for the year 2012, Mt Rwenzori was voted among top hiking places, Virunga was voted a must-see place and Bwindi National Park was voted as the Africa’s number one birding site ad this slogans can be used to boost the country’s tourism industry.

According to her, there is need to for concerted efforts to promote tourism with minimum negative impacts on the environment.   There are still challenges of limited tourism product, inadequate accommodation, low quality services, human wildlife conflict, limited general funding from the government and private sectors. Now Entebbe as a city with the international Airport, is taking huge strides and authorities are working hard to make it a major tourism town. The Uganda Wildlife Education centre (UWEC) in Entebbe is also recognized as a unique zoological garden in Africa that has enabled it host international that boosts tourism and concur with the catch phrase that ‘Uganda is the Pearl of Africa’.  Statistics from the Uganda Bureau of Statistics show the visitor growth has reached Shs1.5m per year that is still too small compared to small towns in Sweden like Kulmar that get three million visitors a year.

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