Tuesday, November 6, 2012

Confirmation of Uganda’s attendance at the travel exhibition in London

Uganda has confirmed that it will be one of the many countries which will participate in the World Travel Market in London. This is one of the world’s largest international tourism Exhibition that takes place every year at the Excel docklands in London. The Minister of Tourism Wildlife and Heritages Mrs. Maria Mutagamba said that the exhibition which started today will help Uganda to market and sell its tourism unique potentials compared to other East African countries.

As Uganda, it’s very unique for all the tour operators to meet, network, negotiate and conduct business with other worldwide leading travel sector players and keep abreast with the latest developments in the travel and tourism industry. This exhibition is very important because it will reduce the costs which the government has been spending to promote the country’s tourism sector abroad since the government will be highly represented by all the sector players in the tourism industry.

Uganda is represented by both public and private sectors which all aims at helping the private sector to market their potential and also government to market Uganda’s tourism sector. The World Travel Market exhibition which is slated for 5-8 November will help Uganda to showcase her numerous attractions and to mark the 50 year Golden Jubilee. The country’s major tourist attraction will be the Mountain Gorillas and the over 1040 bird species in the country.

The organization for protecting wildlife in Uganda called Uganda Wildlife Authority (UWA) will be sponsoring the exhibition with a total contribution of Ush 304 million since it’s the beneficially of the event. UWA is the major player in Uganda’s tourism sector since it manages over 75% of the tourism sites in the country therefore by funding this event, it will help this organization to attract more tourists from the world more so from United Kingdom.

The country has been participating in this exhibition for the last 16 years and this helped it to attract more tourists from the UK basing on the UBOS report which state that there were 37000 arrivals in the year 2011 from UK on average and 155,000 from the whole Europe.

The Uganda tourism board has sent more than 30 participants and 20 tour and travel operators will be able to display their products.

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