Uganda has confirmed that it will be one of
the many countries which will participate in the World Travel Market in London.
This is one of the world’s largest international tourism Exhibition that takes
place every year at the Excel docklands in London. The Minister of Tourism Wildlife
and Heritages Mrs. Maria Mutagamba said that the exhibition which started today
will help Uganda to market and sell its tourism unique potentials compared to
other East African countries.
As Uganda, it’s very unique for all the tour
operators to meet, network, negotiate and conduct business with other worldwide
leading travel sector players and keep abreast with the latest developments in
the travel and tourism industry. This exhibition is very important because it
will reduce the costs which the government has been spending to promote the
country’s tourism sector abroad since the government will be highly represented
by all the sector players in the tourism industry.
Uganda is represented by both public and
private sectors which all aims at helping the private sector to market their
potential and also government to market Uganda’s tourism sector. The World Travel
Market exhibition which is slated for 5-8 November will help Uganda to showcase
her numerous attractions and to mark the 50 year Golden Jubilee. The country’s major
tourist attraction will be the Mountain Gorillas and the over 1040 bird species
in the country.
The organization for protecting wildlife in
Uganda called Uganda Wildlife Authority (UWA) will be sponsoring the exhibition
with a total contribution of Ush 304 million since it’s the beneficially of the
event. UWA is the major player in Uganda’s tourism sector since it manages over
75% of the tourism sites in the country therefore by funding this event, it
will help this organization to attract more tourists from the world more so
from United Kingdom.
The country has been participating in this
exhibition for the last 16 years and this helped it to attract more tourists
from the UK basing on the UBOS report which state that there were 37000
arrivals in the year 2011 from UK on average and 155,000 from the whole Europe.
The Uganda tourism board has sent more than
30 participants and 20 tour and travel operators will be able to display their
products.
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